We invest as much care in our aerosols as we do in our top-tier synthetic motor oils.
Brett Granmo | SR. MARKET COORDINATOR AUTOMOTIVE B2B & HD ON-/OFF-ROAD
Our dedication to formulating the best synthetic lubricants in the world is obvious given the time and money we invest in testing, validating and marketing our top-tier oils. Not as obvious may be the care we put into our other products, like aerosols. We want all our products to set the performance standard, meaning we invest as much care into our ancillary products as our flagship oils.
AMSOIL Mudslinger® (AMS) is a great example. Prior to its August 2018 introduction, we spent a ton of time investigating the market and identifying the best formulation to help it stand out. Aerosols seem simple on the surface. They’re substances enclosed under pressure and released as a fine spray, typically by means of a propellant gas. But, when we design our aerosols, we consider several factors that affect performance, including pressure, propellant, chemistry, spray pattern, actuator and government regulations.
In the case of Mudslinger, we tested several characteristics, including its ability to clean, shine and restore plastic and painted surfaces. We tested multiple formulations on a variety of surfaces. Some provided good cleaning but didn’t restore plastic as much as we wanted.
We also wanted a formula capable of protecting against the accumulation of mud, dirt, water, snow and other debris on a variety of equipment, including ATVs/UTVs, dirt bikes, cars, trucks and more. The formula had to adhere to a surface without dripping or pooling while forming a protective layer to help prevent the buildup of debris. Additionally, the product had to protect plastic and painted metals from the sun’s damaging UV rays, which dull and fade surfaces. This benefit was vital since no competitor offers UV protection.
One of Mudslinger’s top benefits is aiding cleanup after a muddy ride. Instead of making a product that’s applied after your machine gets dirty, like a pre-wash, we formulated Mudslinger as a pre-treatment to ease post-ride cleanup. Applied correctly, mud, dirt and debris simply wash off with low-pressure water, helping you clean your machine without all the hassle. Once dry, apply another coat of Mudslinger so you’re ready for your next ride.
Once we developed our ideal formulation, we tested it at length in the field. This is a vital step since products can perform differently in the lab than they do in the real world. Also, placing a product in the hands of a new user can reveal fatal flaws that go unnoticed in development.
The most common feedback we received was how great Mudslinger restored the luster of plastic and aided in easy removal of dirt and mud following a ride.
Finally, we introduced the product more than two years ago. Thanks to the attention to detail we invested in Mudslinger and your hard work in the field, it’s grown into our top-selling aerosol.
Mudslinger is just one success story in our growing aerosol line. If you haven’t tried it yet, pick up a can and test it yourself. AMSOIL MP Metal Protector (AMP), Heavy-Duty Metal Protector (AMH), Power Foam® (APF), Firearm Cleaner and Protectant (FCPSC), Firearm Lubricant and Protectant (FLPSC) and our other aerosols are great products. They’re unique, specialized formulas that perform as well in their markets as our synthetic oils perform in theirs.
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